Award
THE NATIONAL PRESS CLUB

Accepts entries starting
Entry Deadline May 5, 2015
Decision Date
Ceremony Date
Entry Fee (See Details)
Monetary or Material Award (See Details)

About the Award

The World Young Reader Prizes are awarded annually to innovative news publishers that have devised, in the judges' opinion, the best project or activity in the past 24 months in one or more of the main areas of young reader development. This year sees four new special categories, and it's easy to enter!

TWO SPECIAL CATEGORIES FOR 2015

NOTE: Judges will make the necessary adjustments if they feel your entry belongs in a different category.

DIGITAL FIRST: A news publisher strategy that effectively and creatively engages youth primarily through tmobile telephones, tablets or other digital devices This category is kindly supported by CCI Europe, a leading provider of editorial and advertising solutions for cross-media news environments.

TEACHING FREEDOM: Actions that that effectively help youth understand the importance and fragility of freedom of expression and freedom of the press and teach about those who work and die in the service of these values. 

 

THE SIX CORE CATEGORIES:

NOTE: Judges will make the necessary adjustments if they feel your entry belongs in a different category.

BRAND: Marketing projects that improve a news publisher's brand relationship with the young

EDITORIAL: A news publisher editorial content strategy targeting the young. 

NEWS IN EDUCATION: Use of printed or digital news content in the teaching of news literacy, media literacy or of any other subject. Also included in this category are activities that give young people the chance to experience professional  journalism. This category is kindly supported by the SitesAlive Foundation,an NIE project linked to the Vendée Globe solo sailing race.

PUBLIC SERVICE: Public service in areas such as the environment, press freedom, literacy, youth civic involvement, etc.

ENDURING News publisher projects and activities more than two years old that continue to benefit both the young and the news publisher itself.

The NATASA PRIZE for Newspaper Printing Plants: Projects by newspaper printing plants that effectively teach the young about newspapers and journalism.

Notable Winners

Jury

The jury, which includes past winners of the World Young Reader Prize, will take into consideration the contribution the programmed has made to the news publishing business. This could be in terms of sustainability, revenue generation, circulation, readership growth or brand awareness.

In addition, the project will be judged on its benefits to the stated audience. The project framework should be easily transferable to other countries and situations. Judges will make the necessary adjustments if they feel your entry belongs in a different category. However, the jury takes a very dim view of massive entries that simply detail everything your company does for the young.

"Young reader" refers to those under age 25.

Monetary/Material Award Details

Eligibility Requirements

Any news publisher may submit multiple entries.

Entry Fee Details

Required Material

ENTRIES MUST:
A. Be based on a single project or a series of related activities.
Except in the enduring excellence category, these should have occurred in the 24 months before the entry deadline. Except for the Enduring Excellence category, the prizes do not honor ongoing programmed but are directed toward projects that are new and have been carried out or re-launched within the defined period.

B. Be submitted as a PowerPoint presentation:
This presentation must be in English and limited to no more than 15 megabytes. See the "Delivering your entry" section for details. Supplementary videos are permitted on YouTube. All filenames should include the news publisher country and name.

C. Feature a first slide that contains:
Name of the programmed
Category of the entry (core or special categories). We will change this if we feel your entry belongs in a different category.
Sponsoring news publisher
Complete address of the news publisher
Name, e-mail, job title and phone of project director
Name, e-mail, job title and phone of contact preparing the entry (if different)
Circulation and frequency of the newspaper or reach of online site.
A one-sentence description of the project
Target of project: ages x to y (ages 25 and under should be main target)
D. Be divided into four major sections:
1. Description of the Programmed: What you did and why. Give a thorough description of the activities of the programmed, the goals it was expected to meet and how you planned to measure success. Describe the programmed audience, including size and type, age range and any other relevant information. Show and explain relevant examples of project materials and work produced: photos; written activities; puzzles and games; map work; interviews with participants; drawings, etc. Be sure to describe all platforms used (print, online, mobile telephone, etc.) and to include a time line of the project's progress.

2. Development: Financing and partners. Describe any partners with whom the news publisher collaborated and how the programmed originated. Describe how the programmed was financed including contributions made by the news publisher, project partners and the target audience.

3. Marketing: How you promoted it. Describe how the programmed was promoted and marketed to the target audience. Include samples of marketing materials, including in-paper promotion.

4. Evaluation & Results: How it went. Indicate how the programmed was evaluated and what it accomplished, including the benefits for the target audience and the news publisher itself. Warning: This is where many entries fail. Please be specific about your results.

Entry Format

FORMAT AND SIZE OF YOUR ENTRY
PowerPoint presentations should be 15 megabytes or less. Large graphics are the main reason many PowerPoint files are so big, and this can slow down the display of pages. IMPORTANT TIP: Reduce the size (dpi and dimensions) of images to 96 dpi or 72 dpi before importing them onto the presentation. If you wish us to view a video, please upload it onto YouTube, Daily Motion or some other video sharing website and send us the link. All filenames should include the country and news publisher name.

DELIVERING YOUR ENTRY:
You deliver your entry in two steps:

1. REGISTER so we know to expect your entry.

2. We will expect your entry in the form of a PowerPoint presentation (remember, under 15 MB sent to [email protected] by 15 July 2014.

PPT TIP: Reducing the size of photos (to 96 dpi or below) will go far in reducing the overall size of your entry.

If you simply cannot manage to get the file below 15 MB, put it on a TWO COPIES of a disc or USB and send to us at: World Young Reader Prize

WAN-IFRA

96 BIS rue Beaubourg

75003 Paris France

Contact telephone - +331 47 42 85 00

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